In Philadelphia, restaurateur Joe Groh experienced a 10 percent drop in business in June and another 15 percent drop in July when he changed the name of his restaurant to Joe’s Steakhouse + Soda Shop. Joe was also attacked on social media. His restaurant has been vandalized. Some old time customers have furiously vowed never to return.
Why did the name change piss people off so badly? Because it made a statement about racism. Used to be that Joe’s Steakhouse + Soda Shop was called Chink’s Steaks.
“Chink” was the nickname of the founder and former owner, Sam Sherman, … Read more “When No Good Deed Goes Unpunished”